§ I
If it's slow or broken, the business is too.
Your site is part of how customers experience you. So performance, uptime, and the ability to update it all get treated as part of the work, not afterthoughts.
Product studioPetaluma, CA00:00 PTQ2 ’26 open
Ch. 01Open for new work
Software forsmall businesses.Built to be real.
We build websites, internal tools, storefronts, and the odd custom apps that don’t fit a template. One team, one bill, work that ships.
48h reply, from us30d post-launch cover01 person on it
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Ch. 02·§ IIWhy this exists
Most businesses don’t need a brand-new platform. They need a website that loads, a form that works, and someone who picks up the phone when it doesn’t. That’s the job.
The whole pitchPetaluma, CA
Ch. 03·§ IIIThe boring stuff, handled
Fast, accessible, and not your problem to maintain.
Hosting, security patches, uptime checks, content edits, accessibility, performance. All of it sits on the same setup we use to run this site. Speaking of which, here’s how it loaded for you just now:
- First paint
- 0ms
- Navigation
- 0ms
- Transferred
- 0kb
Measured in your browser, just now
Ch. 04·§ IVHow we work
Four rules that decide everything else.
§ II
Scope is a feature.
Open-ended projects don't ship. Every project starts with what it does, who it's for, what it costs, and when it's done.
§ III
It should look like you, not a template.
Practical doesn't have to mean generic. The site should feel like the business it represents, not like the platform it was built on.
§ IV
You own everything.
Domain, content, design files, code. If you ever want to leave, leaving is easy. The plan should earn renewal by being useful, not by being a trap.
Ch. 05·§ VThe process
Three steps. Then we keep going.
- 01
Talk it through
We get on a call. You explain the business, the idea, what's already there, and what would make this a good month for it.
- 02
Build and ship
Design, code, content, forms, analytics, the launch checklist. You see the work as it goes, not at the end. Six to eight weeks for most sites.
- 03
Keep it good
After launch the site is hosted, watched, patched, and edited as needed. Bigger changes get scoped and scheduled instead of surprising your invoice.
Ch. 06·§ VIRecent work
A few things we’ve made.
Story site · 2026
The Lab
Ch. 07·§ VIIThe next step
The idea you keep meaning to get around to.
The site that’s been embarrassing for two years. The form that loses every third submission. The workflow you keep explaining over the phone. The thing your business actually needs to do better. Send it over and we’ll figure out what a real version looks like.
Signed
Tera Earlywine
The whole studio · Idea Factory